Scenario:

Funnel variables

Adjust to your campaigns. Ranges come from the CPC-CPA analysis.

Average CPC (USD) $4.50

$0.95$7.80

Landing to lead conversion (%) 4%

1%healthy 3-5%8%

Discovery call to client close rate (%) 12.5%

5%range 10-15%25%

Target signed clients

Average contract value (USD)

Set CPC from an analysis keyword

Results

Unit costs and total budget to reach your goal.

Cost per lead

—

per completed form

CAC per client

—

signed client

Total ad budget

—

for the goal

Contract : CAC ratio

—

—

0/0

Actions prioritized from the AEO Grader report.